Hannelie van Zoelen

Welcome  Hello. Good to see you here. I am Hannelie van Zoelen, CCO at Nelson Schoenen, one of the largest shoe retailers in the Netherlands. Take some time to check out my personal page. More me? Just scroll around.  

Learn more about me

'Making your business work is all about pursuing a mission, focusing on customers and their convenience, retaining talent, and adapting to technologies that improve products or services'

Areas of expertise

Connecting the dots

BUSINESS DEVELOPMENT

Integrated business solutions that create the fluent operational processes you need to transform people into fans.

What drives me

BUYING & MERCHANDISING

Pushing your buying and merchandising to the next level using the expertise of leading retail and wholesale brands. 

Work history

ECOMM, MARKETING & SALES

Customer-centered marketing strategies to help improve the retail and wholesale brand image and sales position.

My business style

Motives that drive me

Passion

Do better business with a good why and some serious passion. Real drive in work, empowered people, will spirit progress. A strong chain will never break - no matter the challenge. #empowering, #energetic, #forward

Positivity

Smile a little. Leading the way is all about making co-workers feel at home by sharing a personal joke. A positive leadership style will bring a hearted culture that welcomes challenges. 
#transformer, #connector, #teamplayer 

Entrepreneurship

Move forward, dare to think out of the box, experiment. In dynamic markets today you need to step up the pace. Stay powered, speed up and aim to exceed expectations.  
#opportunity seeker, #solution driven

Honesty

Be honest in order to gain and regain trust. Agility, integrity and humbleness are sustainable building blocks in organisations  that believe their role is that of a modern servant.  
#direct, #realistic, #a-political, #wysiwyg

My career in a nutshell

Over 25 years of senior management experience in marketing, buying/merchandising, e-commerce, sales/commerce and operational roles have lead me to some great companies 

2014-2020

Leading the product and merchandising strategy and operational processes for ECCO’s wholesale, franchise and PanEU E-commerce dpt. around Europe, Russia, Ukraine, and Middle East. Responsible for 40 countries; 100 own and operated retail stores, PanEu e-commerce (Amazon, Zalando) and 4.500 wholesale key-accounts with annual sales of 9M pairs. 

More? Contact me here

Let's connectDriving business forward is only a cup of coffee away. Contact me today.

Welcome

Hello. Good to see you here. I am Hannelie van Zoelen, CCO at Nelson Schoenen, one of the largest shoe retailers in the Netherlands. Take some time to check out my personal page. More me? Just scroll around.

'Making your business work is all about pursuing a mission, focusing on customers and their convenience, retaining talent, and adapting to technologies that improve products or services'

Areas of expertise

Connecting the dots

BUSINESS DEVELOPMENT

Integrated business solutions that create the fluent operational processes you need to transform people into fans.

BUYING & MERCHANDISING

Pushing your buying and merchandising to the next level using the expertise of leading retail and wholesale brands.

ECOMM, MARKETING & SALES

Customer-centered marketing strategies to help improve the retail and wholesale brand image and sales position.

Motives that drive me

Passion

Do better business with a good why and some serious passion. Real drive in work, empowered people, will spirit progress. A strong chain will never break - no matter the challenge.

#empowering, #energetic, #forward

Positivity

Smile a little. Leading the way is all about making co-workers feel at home by sharing a personal joke. A positive leadership style will bring a hearted culture that welcomes challenges.

#transformer, #connector, #teamplayer

Entrepreneurship

Move forward, dare to think out of the box, experiment. In dynamic markets today you need to step up the pace. Stay powered, speed up and aim to exceed expectations.

#opportunity seeker, #solution driven

Honesty

Be honest in order to gain and regain trust. Agility, integrity and humbleness are sustainable building blocks in organisations that believe their role is that of a modern servant.

#direct, #realistic, #a-political, #wysiwyg

My career in a nutshell

Over 25 years of senior management experience in marketing, buying/merchandising, e-commerce, sales/commerce and operational roles have lead me to some great companies

2022 - Present

Chief Commercial Officer at Nelson Schoenen.

2020-2022

2014-2020

2011-2014

2007-2011

Defined and implemented the organisational blueprint and lead all processes tied to the global licensing business end-to-end, including new business development, product development, marketing, finance, legal, logistics, and operational account management extending reach and growth of the brand.

1998 - 2011

Management and execution of the product-, merchandising-, and branding strategies for women's shoes, sneakers/sport and leather accessories, including product development, planning and market introduction, distributed to 78 stores in the Netherlands, Belgium, and Germany.

1996 - 1998

Hired to translate the American marketing- and brand strategy to the European marketing- and brand strategy, leading and implementing all European marketing activities of the US skate and snowboard brand in Europe. (6M Euro annual marketing budget).

1995

Junior buyer and marketeer at Edison Brother Stores Inc. / Bakers / Lees in St. Louis, USA

Let's connect

Driving business forward is only a cup of coffee away. Contact me today.